Flying High With The Red (Bull) Baron
Our client, Riot Games, is one of the largest gaming software companies in Australia. They wanted to give some lucky gamers the chance to step away from the fantasty world and experience the real thing. After finding their competition winners we were asked to capture their experience, flying with Australia’s best stunt pilot. The Redbull flying stunt man, Joel Haski.
The Brief
“I want that to be me!”
Our aim was to capture the thrill ride experience of these competition winners to be used in cross promotion of Red Bull and the Riot Games. While wanting the highly recognisbale Red Bull logo to be featured extensively, they did not want it to be in a staged or obvious manner. We took a photo journalistic approach to the shoot, capturing genuine moments throughout the day. To assist in the story telling of this adventure, we requested the young pilots help with preparing the plane.
The Outcome
Although a lot of the action is in the air, the best opportunity for capturing the flying experience was actually on the ground. When the gamers could be really hands on with the planes. Supplying some of the images in B&W assisted in creating the photo journalistic and candid feel to the shoot.
“That’s exactly the type of photos we were after”
Riot Games & Red Bull loved the images and commissioned us to shoot more projects including the Red Bull Billy Cart Race and the sinking of the League of Legends, Nautilus at Moreton Bay, off the coast of Queensland. The promo clip for that project can be found here.
